brand communication director | lifestyle.

about the company.

We're currently partnering with a global consumer electronics business in finding a Brand Communications Director for their growing team to focus on developing and driving global marketing campaigns to drive the awareness and brand growth of the brand.

• Responsible in leading and driving the strategic growth and direction of the brand portfolio/equity on a global scale focusing on strategies on brand communications, creative designs (online and offline) and digital marketing.
• Develop different types of creatives for different consumer touch points to drive the brand building and awareness
• Oversee the development and execution of campaigns to ensure brand messages are aligned with the brand portfolio's objectives
• Cross-team and regional collaboration to ensure brand campaigns and messages are aligned to ensure the objectives are reached
• Responsible on the execution, implementation and continuous development of the brand playbook
• Collaboration and manage external stakeholders to ensure resources and creative works are executed in a timely manner and within budget
• Ownership of global marketing communications budget and able to allocate the resources strategically to drive positive ROI across the different channels and markets

• Degree holder in marketing, communications, business or related disciplines
• Minimum 10 years marketing communications and design experience, preferably in the Consumer sector with a premium brand
• Exposure to regional/global is preferred
• Experience leading a sizeable team is preferred
• Creative, strategic thinking, analytical and commercially minded
• Strong understanding of omni-channel marketing
• Detail-minded, proactive and people-oriented
• Excellent verbal and written communication skills in English and Chinese